Building More than Just Wealth: My New Venture 🚀

I’ve got to tell you something Reader.

In the past few months, I’ve dropped hints about something I was working on in the background. Well, I think it’s time to stop being coy. I’m a meticulous man and enjoy things being ready, but I’ve worked at enough startups to know that perfection is the enemy of success.

So, after a lot of internal back and forth, I’m starting a new venture and becoming a true entrepreneur again (with some professoring on the side). I’m starting a real estate investment firm.

The Entrepreneurship Struggle is Real🤦🏾‍♂️

If you've been part of my journey, you’ve heard me say I don’t buy into the Entrepreneur porn flaunted on Instagram or YouTube. All based on my lived experiences.

From a young age, I was predestined to start a company, attributed to my father's own small businesses. It was natural for me to take up the family crest and start my own thing — Wealth Noir, my media startup.

While entrepreneurship is in my DNA, the truth is it’s not for the faint of heart. My reality check was brutal. As I rolled up my sleeves and got down to business, I found myself swamped with administrative work, HR issues, and people management. The joy of creating, which I had initially sought, was buried under a pile of obligations.

At some point I gave up, took a job, sold the company and then took another job, only to be back in the same “starting something new” boat a few years later. 🤦🏾‍♂️

True to Myself and My Calling 💡

So, here I am, standing at the helm of my new venture. I must admit that despite the struggles, the entrepreneurial spirit in me seems to have taken the lead. With years of experience working in startups, building, and selling my own company, I feel better equipped to face the challenges this new journey may present.

And finally I get to make real estate 100% a part of my day job. I didn’t realize how much new stuff I would learn (I cockily thought I knew it all) about finding deals, structuring them, working with investors, and everything else. A private equity real estate firm is a fancy way of saying I find and buy apartment buildings, and work with investors to get it done.

I like to challenge myself. So after I finished my 3-unit, of course moving to 30 units (29 technically) was the next logical move. Ignoring all of the new tools, skills, and SEC laws I’d need to master real quick.

I have to admit though … it’s been kind of fun …

Onwards with the New Adventure 🚀

In the coming days, you can expect a lot more stories about this new venture. I understand the thrill that comes with "starting a company" narratives. Alongside the usual wealth-building and lifestyle design content, I plan to share lessons learned, mistakes made, and victories celebrated on this journey. I still maintain my standpoint about the unhealthy obsession with entrepreneurship, but this is America, after all.

Here's to turning a new leaf, and let's see where this path takes us.

- Damien "The game keeps calling me back" Peters

P.S. I just realized I didn't say the name, WN Capital Partners. If you're interested in commercial real estate, check us out.

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